The Specialty Coffee Association (SCA) has announced the publication of the United States Coffee Market Overview 2018. This report offers a large-scale understanding of coffee retail sales in the US and explores where people buy and consume coffee.
“The US coffee market offers a unique vantage point for an overview of the current coffee industry and consumer habits,” SCA Chief Executive Officer Yannis Apostolopoulos says.
“We hope this report, created with data from a wide range of public sources, will provide valuable insights into what to expect in the coming months and year ahead."
The SCA says this information is valuable for industry players as it offers insight into directions for future growth. Findings include that:
The retail value of the US coffee market continues to grow, reaching US$87-88 billion in 2018
Most retail sales of coffee in the US come from the “away from home” segment
“Away from home” retail sales were almost US$74 billion, while sales of coffee purchased for “at home” consumption was US$14 billion
Coffee houses continue to be a significant place of consumption outside the home, accounting for US$26.6 billion in sales. Nearly half of this amount is made up of coffeehouse sales in Starbucks' branded outlets.
For 2018, the “away from home” and “at home” consumption categories were constituted differently than in previous years. For more information on how the categories shifted and a detailed breakdown of market growth for each, see the full report.
This data comes from a variety of sources, in combination with a review of selected filings and other publicly available information, including Euromonitor, NACS, NAMA, CSP Magazine, Automatic Vending Merchandiser, Technomic Inc., and IBIS World.
“A large-scale understanding of the coffee marketplace is essential to grasping a big picture overview of the coffee industry, which helps inform anyone in the coffee community. We hope this publication will support better decision-making, analysis, and understanding among coffee people and observers of the coffee industry alike,” says Peter Giuliano, Executive Director of the Coffee Science Foundation and SCA Chief Research Officer.