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Smart Vending Machine Business Model

May 19, 2018

“Internet  of Things” is a hot search term for the past two years. Talking about  the Internet of Things, some people will first think of the Coke vending  machine launched in 1990. Its operation mode is similar to that of  modern vending machines and their similarities – through machine  buttons. Interact  with each other to complete the communication between the vending  machines and people, and those vending machines also have internet  functions. Today's vending machines are more advanced and more comprehensive. Therefore, there are many alternative modes. Now when everyone mentions "the application of the Internet of  Things," they can confidently point to the roadside vending machines and  say, "Look, this is the application of the Internet of Things! This is  the epitome of many business models of the Internet of Things."

1. Logistics → Supply → User

Imagine  setting up a large number of such smart vending machines in a city. You  can always look at each street through the network terminal, and every  subway station user's demand for retail food and beverages is a very  cool thing! This has already happened. In the logistics sector, it is also possible to understand the flow of  these items through time recording or positioning, and to accurately  monitor and allocate food, so that there is a name for “smart” vending  machines.

In addition, such a large flow of information and demand distribution  information is of high value, not only for its own convenience, for  others, but also for a good price.

2. Remotely Controlled Advertising

At  present, many Internet of Things businesses will do this, because  almost all Internet of Things information systems will have several  screens that are placed in public places: subway stations, BRTs, and  train stations. These are value-added services from the underlying  architecture. Not for. There is a screen on the smart vending machine with ads on it that can be edited remotely and adjusted on the internet. At the same time, users can also play reward games on the screen after  paying for goods, and even get rewarded merchandise, which further taps  into the market of informatization: one screen and three uses.

3, O2O

O2O  is very hot recently, and there are many questions. Regardless of  whether the QR code and group purchase are good or not, the O2O of smart  vending machines is not bad. O2O  here is through the online purchase function on the vending machine  screen, you can buy some of the goods provided by the service provider,  and then a period of time after the user can go to their designated  vending machine to retrieve the code with a verification code. This type of O2O effectively avoids most problems, such as channel  development costs and operating costs, because its O2O operation is  based on its own supply chain.

4, carry forward the advantages of the network

Some businesses try to turn on wifi. Since  these vending machines are all networked, why not make a wifi hotspot?  In this way, there is money that can be used in cooperation with  operators and mobile operators to make mobile Internet. Small vending machines and not complicated supply chains have integrated so many models. Once again, it verified that "competition among enterprises in the 21st century is a competition of business models."