The “Stay Home, Drink Coffee, Live Forever” shirt. Image courtesy of Department of Brewology.
The creative group behind the popular “Filter Coffee, Not People” line is sending a new message that reads: “Stay Home, Drink Coffee, Live Forever.”
Austin, Texas-based Department of Brewology, which also regularly curates subscription boxes featuring prominent roasting companies along with artwork, released the new slogan on T-shirts and a print today as a way to encourage social distancing while also providing financial support to its friends in the coffee industry.
“We’re facing an unprecedented challenge with every sector of the industry in crisis and the balance of the need for coffee versus keeping our communities safe,” the group wrote in a release of the new print message.
All proceeds from the limited-edition (let’s hope very limited!) shirt and print plus proceeds from a number of sale items on the Department of Brewology website will be used to purchase gift cards from a group of participating quality-focused roasters. Along with a cash prize, the cards will be given away to baristas through a DoB Instagram campaign.
The first group of roasters benefiting from the campaign includes Populace Coffee (Bay City, Michigan), Camber Coffee (Bellingham, Washington), The Barn Coffee Roasters(Berlin, Germany), Metric Coffee (Chicago), East Pole Coffee Co. (Atlanta), and Methodical Coffee (Greenville, South Carolina).
The group says is will be adding more roasters soon and roasters can be nominated for the campaign here.