The business model of the domestic vending machine operation industry is that the company obtains final profits from the products sold by the machines, rather than selling the machines themselves. The operating costs are mainly composed of machinery depreciation expense, site rent, goods procurement and distribution expenses, and management expenses including labor, etc., and the success or failure of the operation ability of vending machines, mainly related to income level, population structure, consumption habits, and government The relevant policy provisions and support factors. In general, the higher the income level, the larger the proportion of migrants, the easier to accept new things, and the more cities and locations where young people like fashion consumption, the greater the sales of vending machines.
So which aspects restrict the breakthrough in the vending machine market?
1. Compared with supermarkets, vending machine operators have fewer purchases and do not have a clear advantage in terms of commodity prices.
2. From the operator's point of view, each vending machine with a value of RMB 30,000 to 40,000 yuan must achieve large-scale operations. If there is no installment payment, it will be difficult to pay a huge amount of fees, which undoubtedly increases the entry barrier for operators. For consumers, credit card spending or mobile payment will make the use of automatic vending machines more convenient, thereby greatly increasing their utilization rate. However, this method cannot be realized on a large scale in China, and the single payment method causes inconvenience in use.
3. There are only a few types of products that can be supplied to operators, such as beverages, snacks, and cigarettes.
4. Due to the limited manpower, timely distribution of goods has also become a burden.