More than 100 years ago, coffee seeds were brought to China and successively took root in Taiwan and Yunnan. After more than 100 years of development, Chinese coffee has occupied an important position in the global scope. According to statistics, as of the beginning of 2016, China's coffee planting area exceeded 1.8 million mu with a total output of 140,000 tons, accounting for 1.5% of the world's total production.
At present, the traditional coffee industry giants like Starbucks, Costa, etc. are expanding their market share in China. However, the high rents and labor costs of traditional coffee shops are doomed to be able to quickly copy offline stores to all corners of the city. Its single-cup price of tens of yuan has also made it difficult for many coffee lovers to bear for a long time.
In advanced economies, the solution to this problem is to put a self-service coffee machine in every corner of the city. Such self-service coffee grinders have long been popular in Europe, North America, Japan and other developed countries, and there is no technical threshold. However, for the Chinese market, this type of machine is still a fresh idea. The greatest pain point of the 24-hour self-service unattended coffee machine is the stability and taste of the equipment. If operators need to be at ease with good operations, the equipment needs to be imported from abroad. However, imported equipment has many pain points that cannot adapt to the Chinese market. For example, payment methods are not convenient enough, after-sales service cannot be guaranteed, there is no Internet monitoring, and the interface is closed. In 2013, Guangzhou Techno Intelligent Equipment Co., Ltd. was established, and its core R&D team has served as the manager. Spengler, the German coffee equipment manufacturing company under the European operating giant MAAS Group in the Netherlands, has 11 years of experience in the field of coffee equipment development and R&D. The R&D team also combines the actual needs of the Chinese market, in addition to fresh coffee, but also for the Chinese market. With functions such as tea-making, Internet monitoring of cold drinks, and mobile payment, the company has independently developed smart self-service coffee machines and desktop multifunctional self-service coffee machines suitable for the Chinese market to meet the different needs of the market for coffee machines. Since October of last year, it has delivered thousands of smart coffee machines to the market and won praise from customers.
“The chain of coffee self-service industry is very long. From the equipment development and manufacturing, raw materials for beverages, consumables such as cups and lids, and cleaning and operation and maintenance, every link needs to be refined and standardized. The experience of the country's coffee self-service industry will only focus on the R&D and manufacturing of equipment, horizontal development, and vertical alliances, and with the device itself, stability and taste adjustment are pain points in the market. Our own mobile payment and Internet monitoring system, and we also fully open the equipment interface according to market demand.We do not touch the data, do not touch the operation, only concentrate on equipment support and after-sales service, transport service talents for operating partners, and cooperate with raw materials. The partners delivered the market demand and worked together with our consumables, raw materials, and operating partners to make a cup of civilian coffee." The head of Techno Intelligent said to reporters.
As the economy continues to grow and people’s living standards have increased, China is also one of the world’s largest emerging consumer of coffee. According to statistics, the annual growth rate of coffee consumption in China is around 20%, which is much higher than the global growth rate of 2%. After 2018, Chinese coffee will enter the fifth stage, and China's coffee consumption will usher in the well blowout era. Within 10 years, China's coffee consumption market can reach 1,000 billion yuan.
Both Japan and the United Kingdom are world-renowned tea culture countries and have grown into huge coffee markets. China, which has a strong tea culture, has a vast potential for coffee consumption. As the industrial chain matures, it will certainly become one of the largest coffee markets in the world.